DIRECTOR

Sarra's directorial work spans across film, television, commercial, and experimental media.

Her work has been recognized internationally at the Brooklyn Museum, ICA London, the London Short Film Festival, New York African Film Festival, South London Gallery, and is part of the permanent collection of the Arab American National Museum (Smithsonian). Her video artwork focuses on unexplored narratives while her creative practice continues to evolve at the intersection of art, culture, and emerging technologies.

Below are selected projects, a mix of video art, commercial and online campaigns. In most of these projects Sarra is both Director and Editor.

NYAAM - "Colors of The Sun"

Writer, Director, Second Camera Unit, Editor.

Excerpt from the 5 minute video art piece
made with a grant and commission from the Arab American National Museum (Smithsonian). It is featured in their "Living in America" exhibit and part of their permenant collection.

Exhibitions include:
- Brooklyn Museum "The Brooklyn Artist Exhibition"

RUNNING WHILE BLACK: WE REPRESENT - "Joy" - Vice TV in partnership with adidas

Co-director, Editor.

This is a 5min Cutdown from 20min episode.

A Vice TV series directed by Jenn Shaw and narrated by Jackie Joyner-Kersee, Running While Black is a 3-part series in partnership with adidas that changes the conversation in sports; promoting equality and highlighting runners whose shared identity shapes their daily experiences.

Inspired by the Ahmaud Arbery case, the series explores Black runners in America.

I co-directed and edited this segment which features Andraya Yearwood, a trans athlete who has faced discrimination on the track and continues to love running despite adversity.

Departures (New York Times) "Sky High Vibes"

Co-Director and Editor.

Performed by the Brooklyn Jumbies.

So much fun to co-direct and edit this piece for Detour Magazine (New York Times) featuring the amazing Brooklyn Jumbies performing and talking about the West African tradition of Moko Jumbies. The video accompanied a story by Deidre Dyer and was produced and co-directed by Celine Danhier for Bunny Lake Films.

The Brown Crayon Project - Launch video"Invisible Man"

Director, Editor.

This is the launch film for The Brown Crayon Project, "the first certified-organic, all natural line of skin & hair care products intentionally designed for babies, toddlers and children of color."

I directed and edited this film which served as an introduction to the brand and it's mission.
As one of the lead creatives for the brand, I have supervised and directed both photo and film projects.

Land of the Blacks

Writer, Director, Editor and Cinematographer.

In July of 2011 the country of Sudan divided into two, creating the world's newest nation South Sudan. In the piece "Land of the Blacks"we watch as two new motherlands are born from water, oil and blood. The separation was the result of a long civil war that cost millions of lives. The soundtrack is a Sudanese song in which a mother dreams about her son's future. It's a mix of lofty expectations and common materialistic hopes sung in colloquial Sudanese Arabic.

Amazon X Calvin Klein collaboration

Directed Karlie Kloss and Lilly Singh for the videos that would play online and at the pop up shop.

"The collaboration is Calvin Klein’s first foray into new technologies and Amazon Fashion’s highest-profile fashion project. Chances are, it won’t be Amazon’s last. The exposure both companies are getting from teaming up—and having a campaign fronted by Lilly Singh and Karlie Kloss—seems too good to be a one-time-only affair." --Vogue

Amazon X Calvin Klein collaboration